You have systems and processes for every other area of your business, but you don’t have a system for revenue.
Introducing The Growth Builder System, a framework designed to help you systematically grow your company.
You need all of these 11 areas of your business to be firing on all cylinders to increase revenue and now finally you have a map to identify, prioritize and work to optimize each of them in an organized and structured way.
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To see what’s included in each of the 11 parts of the Growth Builder System™ review the graphic below.
Marketing Strategy Section
- Creating a Big Story about your business, so prospects get emotionally connected
- Building out what makes your business Remarkable, so prospects choose you
- Defining what you expect from your marketing and making sure the investment aligns
Sales Strategy Section
- Assessing your team to make sure you have the right people in the right seats
- Reviewing your sales comp plan to make sure people are being incented correctly
- Analyzing your quotas and sales goals to make sure they are attainable
Client Strategy Section
- Assessing how well you retain your clients and providing plans to improve retention
- Looking at how you cross-sell and up-sell new services to current clients and installing new tactics to increase revenue from your current client base
- Analyzing how active your clients are at advocating for your business and then launching tactics to increase advocacy across your client base
Marketing Tactics Section
- Designing a marketing plan that includes enough marketing tactics to get you to your goals
- Analyzing those marketing tactics to ensure they are the right tactics
- Orchestrating those tactics so they work together to drive a one plus one equals three affect
Sales Process Section
- Reviewing your current sales process to make sure it aligns with the prospect’s buyer journey
- Revising your sales process to deliver a remarkable experience for all your prospects
- Documenting the new sales process visually so that its followed by all
Client Experience Section
- Reviewing your communication plans and tactics directed to your client base including how to improve that communication
- Evaluating how you currently support client questions, issues, concerns, tickets, etc.
- Designing tactics to delight your clients so they continue to buy, advocate and share their experiences
Marketing Operations Section
- Ensuring the right analytics are in place to assess performance
- Installing the optimization methodology to make sure marketing tactics improve month over month
- Adding the expertise to uncover the insights buried in the data and using those insights to drive action plans
Sales Operations Section
- Ensuring the right analytics are in place to assess performance
- Installing the optimization methodology to make sure marketing tactics improve month over month
- Adding the expertise to uncover the insights buried in the data and using those insights to drive action plans
Client Operations Section
- Ensuring the right analytics are in place to assess performance
- Installing the optimization methodology to make sure marketing tactics improve month over month
- Adding the expertise to uncover the insights buried in the data and using those insights to drive action plans
Today, revenue generation is so complex that you need to automate and analyze all aspects of your revenue operation.
Growth Operations Section
- Marketing Automation - grow revenue by delivering the right message to the right person at the right time. Automate lead nurturing, email marketing, and social media to drive efficiency. Analyze marketing tactics to uncover insights and improve your action plans.
- Sales Automation (CRM) - grow revenue by helping your sales team work efficiently, analyze all aspects of the sales process, and arm sales with the right tools to help prospects get to know, like, and trust your team quickly, shortening the sales process and improving the close rate.
- Client Support - grow revenue by resolving client issues faster, improving client satisfaction, and turning happy clients into repeat buyers and brand advocates who drive referrals.
- Database Management - to grow revenue every company has to consider their client and prospect database as the most significant corporate asset in your portfolio. It must be accurate, clean and complete in order for revenue to grow.
- Integration - to grow revenue all aspects of your company’s tech stack must be connected so that information flows up and downstream. Connections (integrations) between back-end finance, ERP or project management systems are necessary.
Today, artificial intelligence has permeated its way into all aspects of revenue generation and there is an
AI-Powered Tool Kit that’s part of the Growth Builder System™.
AI-Powered Tool Kit
- Content Creation - AI-driven content creation boosts revenue by producing high-quality, targeted content faster, enabling more frequent engagement, better SEO performance, and higher conversion rates without increasing labor costs.
- Campaign Optimization - AI-powered campaign optimization grows revenue by analyzing performance in real time, automatically adjusting targeting, bids, and messaging to maximize conversions and reduce wasted ad spend.
- Sales Rep Support - AI in sales support grows revenue by identifying the best leads, predicting buying behavior, and equipping sales teams with data-driven insights to close deals faster and increase win rates.
- Prospect and Client Targeting - AI in client and prospect targeting grows revenue by analyzing data to identify high-value prospects, prioritize outreach, and deliver personalized messaging that drives higher conversion rates.
- Client Agents - AI in customer support grows revenue by providing instant, 24/7 responses, resolving issues faster, reducing churn, and creating positive experiences that lead to repeat business and referrals.
Get tips, tools, stories, advice, guidance and key experiential learning that will help your company use the Growth Builder System™ to grow revenue.
Learn how the Growth Builder System™ could help your company.
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Community
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Consulting
Want to work with Mike one-on-one? We will build a custom consulting program to help your agency leverage the Growth Builders System quickly and easily.
Training
Want to go ALL IN with the Growth Builder System for your agency? This three-day training session is perfect to get your agency up and running on the Growth Builders System™.
Don’t take my word for it?
Here are some other CEOs just like you.
“Mike challenges your thinking, brings battle-tested strategies to the table, and makes sure you execute. Working with Mike is like adding a CMO, sales strategist, and growth coach all in one. I recommend him without hesitation.”
Spencer ShawCEO at Re-Bath Northwest
“Mike introduced us to a new way to think about marketing, sales and revenue growth. The Growth Builder System made all this easy for us to understand and easier for us to implement.”
Rob HellerCEO of Brown and Brown
“Mike and the Growth Builder System™ transformed the way we think about almost all aspects of our agency and the results have been game changing.”
John HeritageCEO at Evenbound
“Mike’s advice and guidance around the Growth Builder System™ helped my COO and I get our agency from treading water to surfing a wave of growth.”
Jay FeitlingerCEO at StringCan Interactive