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Frequently Asked Questions
What is a fractional CMO?
How is this different from hiring a marketing consultant or agency?
Do you just set strategy, or do you execute too?
We do both. We design the roadmap and ensure it’s executed — managing internal teams, vendors, and campaigns so the plan delivers results.
How much time will you spend with us?
Typically 8–40 hours per month depending on your needs. Enough to lead strategy, manage marketing priorities, and keep execution on track.
Can you work with my existing marketing team and vendors?
Yes. In fact, most of our work involves leveling up existing resources rather than replacing them. We make your current team more effective.
What does a fractional CMO cost compared to a full-time CMO?
Usually 50–75% less than hiring full-time, with none of the benefits, bonuses, or overhead. You pay for expertise, not idle hours.
Is there a minimum contract length or can it be month-to-month?
We recommend a 3–6 month commitment to build traction, but many engagements transition to flexible month-to-month after that.
What happens if we outgrow the fractional model?
We can help recruit and onboard a full-time CMO when the time is right, ensuring a smooth handoff. Or in some cases, transition from a fractional CMO into a full time CMO role.
Do you have experience with my business model (B2B, B2C, SaaS, etc.)?
Yes — we’ve led strategies across B2B, B2C, SaaS, e-commerce, manufacturing, services, and more.
Do you have relationships with trusted vendors, agencies, or freelancers?
Yes — we can connect you with vetted partners for creative, media buying, SEO, content, and more.
How do you handle industries with long sales cycles or complex buying processes?
We specialize in building marketing systems that nurture leads over time while maintaining pipeline momentum.
How quickly can you start making an impact?
Clarity and direction in 30 days, measurable marketing lift in 60–90 days.
Will you set up KPIs and dashboards for tracking?
Yes — we believe if it’s not measured, it doesn’t matter. You’ll have real-time visibility into performance.
Do you manage campaigns directly or just oversee my team?
We can do either — but our goal is to make sure campaigns run at the highest level, whether by your team, ours, or a hybrid.
Will you help hire or replace marketing team members if needed?
Yes — from writing job descriptions to interviewing candidates, we make sure you get the right talent in place.